Samsung has introduced its latest Galaxy S25 series, incorporating advanced artificial intelligence (AI) features to redefine user experiences. The unveiling took place at the Samsung Unpacked event in San José, California, where the tech giant revealed its vision for a smarter, more intuitive smartphone experience.
A Leap Forward in AI-Powered Interaction
The new Galaxy S25 series, which includes the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 models, showcases Samsung’s commitment to delivering “AI companions” to users. These devices integrate advanced AI agents developed in collaboration with Google, powered by the Gemini generative AI (GenAI) model.
One standout feature is the upgraded Circle Search, which allows users to interact seamlessly with their devices. This multimodal AI tool can now recognize phone numbers, email addresses, and URLs directly on the screen, making actions like calling or opening links effortless. Users can even circle an address to open it in Google Maps.
Expanding on its capabilities, Circle Search now supports audio-based interactions. For example, users can identify the soundtrack of a movie they’re watching or search using sound snippets, enhancing the device’s versatility.
New Tools for Creators and Daily Use
Samsung has also introduced the ‘audio eraser’, a feature designed with content creators in mind. This innovative tool simplifies the removal of unwanted background noise from videos, offering precise control over isolating or eliminating sounds like voices, crowd noise, or wind.
Imagine filming a concert on your phone—this tool lets you ensure the video captures the music without interference from background chatter or off-key singing from friends.
Staying Ahead in a Competitive Market
Samsung’s Galaxy S25 series positions itself at the forefront of AI-enabled smartphones, catering to both everyday users and creators. With features that enhance usability and elevate content creation, the devices are a testament to the brand’s ambition to remain a leader in the increasingly competitive AI-driven mobile market.
