Porsche has seen a drop in its global car sales. In the first quarter of the year, the company delivered 71,470 vehicles worldwide. That is 8% less than the same time last year.
North America was the only bright spot. Sales in that region rose by 37%, reaching 20,698 vehicles. The jump comes after a tough year in 2023. Back then, delays in imports slowed deliveries due to trouble getting parts from China.
However, the rise in U.S. sales was not enough. Big losses in China and Europe dragged the numbers down. Sales in China fell by a sharp 42%. Germany, Porsche’s home country, saw a 34% drop. Across other parts of Europe, the decline was 10%.
Trade Tensions Add Pressure
Global trade problems are putting more pressure on carmakers. President Donald Trump’s trade rules have made things harder. A 25% tariff on cars coming into the U.S. has added new costs. This is creating stress for many European brands.
Porsche has not said if these rules are the reason for lower sales. But the timing suggests the tariffs may be part of the problem.
In Europe, new laws are also affecting sales. Porsche had to remove some models from the market. This includes the 718 and the gas-powered Macan. These cars no longer meet new cyber security rules.
Electric Macan Leads Sales
Even with the struggles, one model stood out. The Macan was the top seller for Porsche this quarter. It saw a 14% boost in sales. A total of 23,555 units were delivered. More than 60% of those were electric versions.
This shows a strong push toward electric vehicles. Porsche is trying to lead in this space. But it is still facing problems in other areas.
Investors Grow Nervous
Porsche shares are down. The stock, traded in Frankfurt, has lost 25% of its value since the start of the year. This shows that investors are worried. Even after the sales report, the stock price stayed flat on Tuesday. That suggests people were not surprised by the news.
Other carmakers are also feeling the heat. Jaguar Land Rover has paused exports to the U.S. The company wants to study the new trade rules. It sends about 25% of its cars to America. That is a big chunk of its business.
Jobs at Risk in the UK
The trade rules could also affect jobs. A report by the Institute for Public Policy Research warned about this. It said 25,000 jobs in the UK car industry could be at risk. These are jobs linked to cars sent to the U.S. One out of every eight cars made in Britain goes to American buyers.
Porsche and other car companies are facing a rough time. The global economy is full of risks. Trade fights, new rules, and changing tech are all big factors.
Electric cars are growing in popularity. But they are not yet enough to make up for losses in other areas. Porsche’s strong performance in the U.S. is a good sign. But it is not enough to offset steep drops in China and Europe.
As the year moves on, the company will need to rethink its plans. It may also need to push harder into electric vehicles. At the same time, it must deal with new laws and rising costs.
The future of the global car market is uncertain. But one thing is clear: Porsche, like many others, is in for a bumpy ride.