Nike has announced that it will raise prices on several footwear, clothing, and sports gear items beginning June 1, 2025. The price hike will mainly affect shoes priced above $100, which may increase by up to $10. Meanwhile, clothing and equipment will see price changes ranging from $2 to $10.
This update comes as part of Nike’s usual seasonal pricing adjustments. The company did not link the changes to recent U.S. trade policies but made the announcement amid ongoing global trade uncertainties.
Certain Nike Products Excluded from Price Hikes
Nike confirmed that some products will not be affected by the new pricing. The iconic Air Force 1 sneakers will keep their current prices. Additionally, products priced under $100, children’s items, and apparel from the Jordan brand will remain exempt from the price increase.
A Nike spokesperson explained that these pricing decisions are the result of regular market reviews. Both internal factors and external market conditions influence the company’s pricing strategy.
Nike Returns to Direct Sales on Amazon
In a notable shift, Nike revealed it will resume selling products directly on Amazon’s U.S. platform starting this year. This marks the brand’s return after a six-year break during which it focused mainly on sales through its own website and retail stores.
The move aims to increase product visibility and make shopping more convenient for customers, reflecting Nike’s evolving distribution strategy in the digital age.
Trade Tariffs Continue to Pressure Nike and Competitors
Trade tensions remain a key challenge for sportswear companies. Adidas recently warned that U.S. import duties could raise prices for many of its shoes, including popular models like the Gazelle and Samba. Retailers worldwide are navigating uncertainty caused by tariffs introduced during the previous U.S. administration.
A set of heavy “reciprocal tariffs” on goods from countries such as Vietnam, China, and Indonesia — ranging from 32% to 54% — is currently paused for 90 days. This pause is set to expire in early July 2025 unless new trade agreements are reached.
Most of Nike’s footwear production is based in Asia, making the company vulnerable to tariff changes that can increase production costs and retail prices.
U.S. Market Remains Key Despite Challenges
Nike relies heavily on the North American market, with the United States generating the majority of its revenue. However, slowing demand in the U.S. has limited Nike’s ability to maintain current pricing levels.
JD Sports, a leading UK sports retailer, expressed concerns that higher prices in the U.S. could reduce consumer spending. Many American shoppers face economic pressures that may discourage them from purchasing more expensive sportswear and footwear.
Nike’s recent pricing adjustments highlight the balancing act retailers face: managing rising costs while keeping customers engaged during uncertain economic times.