Netflix’s fresh strategy includes more live content. The company now shows live sports and events. These include NFL games, WWE RAW, and big-name matches like Jake Paul vs. Mike Tyson. This move has helped Netflix reach more viewers and stand out in a crowded market.
Original shows and movies continue to draw in fans. Series like Adolescence, Back in Action, Ad Vitam, and Counterattack have done very well. Adolescence even became the top streaming series in the UK for a week. This was a first for a Netflix original.
Netflix’s large content budget—over $17 billion a year—lets it take bold steps. It can invest in global hits and local favorites alike. This global reach gives it an edge over rivals.
Strong Stock Performance Amid Market Woes
While other tech stocks have dropped, Netflix’s stock is up by 9% so far in 2025. Investors see it as a safe bet in hard times. The company’s strong results and smart moves have helped it stay ahead.
Greg Peters noted, “People always need good stories. Even when money is tight, they want to relax and enjoy something new.”
This idea has helped Netflix stay popular even during slowdowns. As other firms cut back, Netflix is doubling down.
Netflix has kept its full-year forecast steady. It expects to earn between $43.5 billion (€38.3 billion) and $44.5 billion (€39.1 billion) in 2025. Its operating margin is set to be around 29%, which is healthy for the industry.
The company is also planning new features and better tech. These include smoother video quality, better suggestions, and more tools to help users find shows.
Netflix’s mix of smart pricing, bold content, and sharp focus on earnings puts it in a strong spot. As rivals like Disney+, Prime Video, and Apple TV+ look to gain ground, Netflix’s lead is still clear.