Ferrari has reported a strong start to 2025. The company earned €412 million in profit in the first quarter, up 17% compared to the same time last year. Total revenue reached €1.8 billion, a 13% jump. The main driver of this growth? Customers are ordering more custom-made Ferraris.
CEO Benedetto Vigna said, “With only slightly more deliveries year-on-year, all key metrics grew double-digit, reflecting strong profitability from product mix and customizations.”
Let’s look at the key reasons behind Ferrari’s strong performance and what lies ahead.
Car Sales and Custom Orders Push Up Revenue
Ferrari’s business is not just about speed—it’s also about style. Buyers are spending more on personal touches for their cars. From custom paint jobs to high-end interiors, personalization is now a major source of income. Revenue from car sales rose 11.1% due to this trend.
Even though deliveries only rose by 0.9%, Ferrari earned much more from each car sold. This shows that buyers are willing to pay extra for a Ferrari that feels one of a kind.
Most of the sales growth came from the EMEA region (Europe, the Middle East, and Africa) and the U.S. However, the company did see a drop in sales in Mainland China, Hong Kong, and Taiwan.
Sponsorship and Brand Revenues Surge
Ferrari’s income from sponsorships, licenses, and other brand-related items also saw a big lift. This part of the business grew 32.1% in the first quarter.
Ferrari’s image and racing history continue to attract strong global interest. Fans buy products from clothing to watches with the Ferrari logo. Big companies also want to link their names to the brand.
This part of the business is key because it brings in money without having to build more cars.
Company Offers Positive Forecast but Flags Risk from Tariffs
Looking ahead, Ferrari expects to finish 2025 with revenue above €7 billion. That would be a 5% increase from 2024. The company also aims to earn at least €2.03 billion in adjusted operating profit, which would be more than 7% growth.
However, there is one concern. The company warned that new U.S. import tariffs on cars made in the EU could hurt its profit margins. If the 25% tariff proposed by Donald Trump goes into effect, Ferrari said it may lose 50 basis points in margins. This would affect both EBIT (earnings before interest and taxes) and EBITDA (earnings before interest, taxes, depreciation, and amortization).
Ferrari Responds to Tariffs with Price Hikes
Ferrari is already taking action. In March 2025, the company raised the price of some models sold in the U.S. by up to 10%. This move aims to protect its profits if the higher import taxes are passed into law.
Even though the price increase may limit demand slightly, Ferrari is betting that loyal buyers will pay more to own one of its luxury cars.
New Models and EV Strategy in Focus
Another reason for Ferrari’s strong outlook is its bold product plan. The company will launch six new models in 2025. These include:
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The 296 Speciale
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The 296 Speciale A (an open-top version)
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The Ferrari Elettrica—its first fully electric vehicle
The Elettrica marks a big shift. It shows that Ferrari is preparing for a future where electric cars take center stage. This model is expected to combine speed, range, and style—Ferrari’s key traits.
The company is investing heavily in its EV technology, ensuring that the electric Ferrari still feels like a Ferrari.
Market Reaction: Investors Cheer Results
Following the earnings news, Ferrari’s stock rose by 1.8% on the Euronext Milan stock exchange. Investors liked the numbers and the company’s clear plan for the future.
Many analysts praised Ferrari for making more money from fewer deliveries. They said the focus on personalization and high-end features is smart. Others pointed to the Elettrica launch as a sign of long-term vision.
Ferrari’s Formula: Power, Prestige, and Profit
Ferrari is proving that it can keep its luxury image while also growing profits. Even in a world moving toward electric vehicles and global trade risks, the brand remains strong.
By offering more custom options and staying ahead with new tech, Ferrari is shaping its future. With bold plans for 2025 and beyond, the company looks ready to keep winning on and off the track.