The Dubai Chocolate Bar has taken social media by storm, becoming a must-have treat for chocolate lovers worldwide. Originally crafted by Fix Dessert Chocolatier in the UAE, this luxurious chocolate bar combines smooth milk chocolate, creamy pistachio filling, and crispy kataifi for a unique texture and taste. The handmade nature of the original version means it remains exclusively available in the UAE. However, its viral success has led to a wave of recreations in different parts of the world, sparking a global frenzy among consumers eager to get their hands on this trending delicacy.
Dubai Chocolate Bar Inspires Global Imitations
Despite being limited to the UAE, the Dubai Chocolate Bar has inspired countless copies from major chocolatiers and independent brands. Swiss chocolate giant Lindt recently launched its version, while supermarkets like Lidl have introduced similar products in Europe. Smaller specialty shops across France, the UK, and Germany have also joined the trend, offering their takes on the viral treat. The immense demand, however, has outpaced supply, leading to long lines and rapid sellouts wherever the chocolate is available.
In Portugal, stores carrying Dubai-style chocolate have struggled to keep up with demand. A Lindt employee revealed to NiT that their version sold out in just 40 minutes after launch. Many customers now resort to bulk buying, leaving others empty-handed. The shortage has fueled a resale boom, with buyers turning to online marketplaces to purchase the chocolate at inflated prices.
Resale Market Drives Prices Up
With supply shortages driving scarcity, resellers have taken advantage of the hype. Platforms like OLX and Vinted in Portugal are flooded with listings of the sought-after chocolate. According to Expresso, bars originally priced at €4.99 in Lidl stores are being resold for up to €20. Some listings have even pushed the price to an astonishing €50. The high resale prices have not deterred desperate buyers, who are willing to pay the premium just to experience the viral sensation firsthand.
The controversy surrounding imitation products has also escalated. In Germany, a Cologne court recently ruled that Aldi must stop labeling its Turkish-made version as “Dubai Chocolate” unless it is actually produced in the UAE. This decision highlights the growing tension between brands trying to capitalize on the trend and the authenticity of the original product.
New Variations and Social Media Hype
The Dubai Chocolate Bar’s success has led to further innovations in the dessert world. Bakeries and pastry shops have now introduced Dubai Chocolate Bar-inspired cakes, further expanding the trend. The demand for these variations continues to grow, reflecting the bar’s lasting impact on the confectionery industry.
Much of the hype stems from social media platforms, particularly TikTok, where influencers and food bloggers showcase their experiences with the Dubai Chocolate Bar. Videos featuring taste tests, reviews, and unboxing clips have generated millions of views, pushing interest in the product even higher. Limited availability has only made it more desirable, with exclusivity playing a key role in sustaining its popularity.
Fix Dessert Chocolatier Struggles to Keep Up With Demand
Sarah Hamouda, the founder of Fix Dessert Chocolatier, told CNN that her company now receives over 100 orders per minute for the Dubai Chocolate Bar. In comparison, they previously handled only a few orders each day. The original bar, named “Can’t Get Knafeh Of It,” costs AED 68.25 (€17.20), reflecting its high-quality ingredients and meticulous production process.
The bar’s luxurious composition includes premium Belgian or Swiss milk chocolate, finely ground pistachios, and crispy kataifi pastry. Each bar is handcrafted, making mass production a challenge. The combination of craftsmanship and quality ingredients justifies the price and further drives its desirability.
DIY Recipes Emerge as an Alternative
For those unable to find the Dubai Chocolate Bar in stores, content creators have stepped in to offer homemade alternatives. YouTube and TikTok are now filled with tutorials demonstrating how to recreate the chocolate bar at home. These DIY versions allow enthusiasts to experience the treat without paying exorbitant resale prices or traveling to the UAE.
As the craze continues, it remains uncertain whether Fix Dessert Chocolatier will expand production to meet global demand or maintain its exclusivity in the UAE. For now, the Dubai Chocolate Bar remains a rare and coveted delight, reinforcing its status as the ultimate viral dessert.