Google is pushing forward with its next generation of AI technology while contending with significant antitrust threats. On Wednesday, the company unveiled Gemini 2.0, its latest AI system, designed to handle more human-like tasks and processes. Gemini builds on the technology introduced a year ago and aims to redefine AI applications across various domains.
Gemini 2.0 powers AI agents capable of interpreting images on smartphones, assisting with online searches, and executing repetitive tasks. It can also remember conversations, aid video game strategies, and anticipate user needs. Google CEO Sundar Pichai highlighted its ability to “think multiple steps ahead and act with supervision,” in a blog post.
This initiative places Google in direct competition with AI leaders like OpenAI and Microsoft, who are developing similar advanced tools. Despite this rivalry, Google plans to release its technology through test groups and paid Gemini Advanced subscriptions before broader integration into its free services, like Chrome, Maps, and YouTube, next year.
Features and Regulatory Hurdles
Gemini 2.0 marks Google’s attempt to outpace competitors such as OpenAI and Apple, which is integrating AI into its latest devices. While Google showcases its technological advancements, it simultaneously faces pressure from US antitrust regulators. A federal judge recently declared its search engine an illegal monopoly, prompting the Justice Department to seek a breakup of the tech giant.
The Justice Department’s proposal includes forcing Google to sell or spin off Chrome, arguing that its practices stifled competition. Google has rejected the proposal as “overly broad” and vowed to resist in upcoming court hearings. Even if the courts rule in favor of a breakup, appeals could delay enforcement for years.
Despite these legal battles, Google continues its AI expansion unabated. Pichai expressed confidence in the company’s future, stating, “I can’t wait to see what this next era brings.” Google remains committed to advancing AI while preparing to defend its business model in court.